Partners

The English Premier League - Envy or Evidence

Record valuations. Record losses. And the four assets English football is betting everything on. Premier League clubs are hitting record valuations while Championship losses climb. Most still sell the same four physical assets. The smart money is buying something else entirely - content every club already owns.

All

Why we started here

AI opened the door - sports and entertainment is where Mimo is walking through it first and where fans, partners and AI teams all gain.

Partners

The New $3 Billion Goldmine in US sports

Innovation, disruption and a neutral look at where sports and entertainment already think value sits, from AR/VR to prediction markets. Modelled against the same framework behind Mimo's Football Industry Review, we shine a light on the $3B new revenue in US sports.

Partners

We Modelled a £57M Revenue Line for a Top-Six Premier League Club. Nobody's Selling It Yet.

Broadcasting is slowing, sponsorship is saturating, match day capacity is capped. We modelled a new revenue category most clubs haven't priced yet and the number holds up.

AI

The 94%: Sourcing AI Training Data for the Post-Scraping Era

The scraping era is closing. Why consent-first, rights-cleared media is becoming a commercial necessity for AI teams and how Mimo supplies it.

AI

IP Cash or Clash

GenAI's hunger for data is colliding with copyright and government policy. Where the battle stands and why an equitable path is now a necessity.

Fans/Creators

The Evolving Landscape of Digital Ownership on Smartphones

What digital ownership really means, and how trusted marketplaces are turning the media on your smartphone into verifiable, tradeable assets.

Partners

Social Media & Sports/Entertainment Industries: Data War?

A love affair or a data war? Fans generate the data, platforms capture the value. Why sports and entertainment are quietly rebalancing their relationship with social media.

Start-up

July 22, 2026

From Big Tech Thrills to Startup Dreams - Be a part of something big!

Why I left an executive role in Big Tech to co-found Mimo — and the more equitable way of creating value from digital content we're building.