Parm Sangha
To all my friends, colleagues and all the great people that I have met,
You all know me as someone to always “push the envelope” and so it’s an incredibly exciting day for innovation and for all of us who believe in a more equitable future!
Now, Mimo (which stands for “most important moment”) steps out of stealth: a platform poised to redefine how we perceive and interact with digital content, ushering in a new era of shared value.
After years immersed in the thrilling world of Big Tech, experiencing first hand the immense power of large-scale impact and the exhilaration of driving significant change across organisations and even countries, I always felt a profound pull. A pull to build something that wasn't just impactful, but fundamentally more equitable for everyone involved.
My journey, and the genesis of Mimo, truly began with a persistent curiosity that gnawed at me even amidst significant success. It was the same curiosity as a young teenager that led me, back in 1983, to rig up a simple sensor on my car (with the help of my friend Barry B) to help my sister park while learning how to drive – a basic solution born from identifying a clear need, a year before parking sensors was patented.
In my Big Tech roles, observing countless projects across diverse industries and countries, that curiosity crystallised into a few key questions:
"Is this incredible ecosystem we're a part of truly reaching its full potential for everyone involved?"
"Can we leverage technology not just for efficiency, but for greater inclusiveness and equity?"
"With everything we know, can we build something fundamentally better?"
These weren't questions born from negativity, but from a keen observation and a restless desire to innovate further. We can all see the staggering value generated by platforms connecting suppliers and buyers, creators and consumers, yet we ignore the vast amount of content that remains locked away on company servers and personal devices, largely untapped.
Consider this: there are trillion dollar collective valuations of social media giants like Facebook, Instagram and the like from only about 6% of all content created on more than 6.6 billion global smartphones. The other 94%, the kind that actually reveals how people think, feel and behave, never reaches the public internet.
We are also witnessing the explosion of Generative AI and its insatiable need for authentic, high-quality data to train LLMs, often bumping up against challenges of permission and trust.
And then there's the growing awareness amongst people like you and me about the inherent value of our own data, contrasted with the reality that very few truly monetise it, unlike mega-influencers such as Mr. Beast or the Kardashians.
Based on my experience of financial services, tokenomics, central government/regulators and global trade institutions, I had a good view of citizen services, customer experience and the internal transformations required to unlock good growth. Layered on top of these observations was a shared passion for the dynamic worlds of sports, media and entertainment. Yes. I am an Arsenal fan and as such I had direct experience of the industry, where even as a season ticket holder, I was getting frustrated.
These industries are seeing saturation points: fans feeling priced out of live experiences, media rights negotiations shifting channels dramatically and creators struggling for fair compensation. The existing models, while successful, often position the most passionate participants – the fans, the grassroots creators – primarily as spenders, not earners. We asked ourselves: What if we could balance that dynamic?
We started sharing these feelings, this blend of market observation and emotional drive, with family and friends. While some of the less expletive initial reactions were one of "Romantic fools!", it only strengthened our resolve. We weren't just tweaking an existing process; we aimed to transform the very nature of value creation in the digital content space and so did the 1184 global participants of our surveys.
Our extensive experience taught us that true transformation happens when you anticipate how an entire ecosystem will evolve. Some call it an inflection point.
We mapped the trends: social media's intermediary role, GenAI's data hunger, personal data awareness, the potential of Web3 (despite early stumbles) and the pressures within passion industries. The common thread? A vast, untapped potential for individuals to participate more actively in the professional value chain with their own content and experiences.
This led us to our core Cause: To create both an emotional and financial incentive for growth for everyone involved in the Mimo ecosystem.
Think about the revolutionary impact of Uber and Airbnb. They didn't just create apps; they unlocked latent capacity (spare car time, empty rooms) and built two-sided marketplaces with powerful network effects, fundamentally expanding the entire market.
Which brings us to today. With our v2 platform prototype finalised and two AI patents in the pipeline, we're proud to take the first, pivotal step of the journey.
Mimo is an AI-powered mobile and web app that empowers any content creator to securely store and monetise their media, through a trusted marketplace to digitally buy, sell or give permissioned access to the IP and copyright of their content.
As my former CEO at Cisco, John Chambers, used to say: "You know where I'm going with this." In short, people will soon be able to add "cash for copyright" to their social media currency of likes, views and comments.
And this marketplace is only the cornerstone. The same consent-first foundations open the door to something considerably bigger - new ways for everyone in the ecosystem, from creators and fans to rights holders and AI innovators, to share in the value their content creates.
We warmly invite you to explore the Mimo website, dive into the FAQs and understand where we’re coming from and why. Our priority registry is now open, and we want you to join us on the journey ahead.
To our investors, thank you for your unwavering confidence. To our future ecosystem members, trust us – this is about empowering you with more control, new opportunities and the ability to create more equitable value from your own incredible content.
Until then, get ready to rethink the immense value sitting on your servers and smartphones. Prepare for something a little different, a little fairer.
Get ready for Mimo and let's build this equitable future, together!
Cheers,
Parm